Telmar's TimePlan is a
weekly audience accumulation system for print vehicles.
TimePlan performs week-by-week audience accumulation analysis
for print campaigns based on insertions in specific issues.
Vehicle audience data used
in TimePlan, based on targets defined by the client, is generated
by Telmar's TNT respondent data tabulation system. Choice
of sources for audience accumulation curves include:
| . |
Mediamark Research Inc. (MRI)
(by subscription) |
| . |
Generic Telmar curves (included)
|
| . |
Custom or proprietary audience
accuTimePlanmulation data that clients provide |
|
