Telmar's radio station and daypart planner provides reach and frequency, optimization, frequency distribution, and cost analysis. Rank stations on audience, cume, share, turnover or time spent listening. RadioPlan works with Arbitron or BBM data. Select stations for reach and frequency scheduling or use top N stations.

RadioPlan offers:

. Wizard-like interface

. Generic or specific ratings mode

. Schedule optimizations or manual schedule creation

. Easy demographics and market selection

. Campaign Set Up

. Simple steps to follow

. Single or multi-week campaigns

. Individual or global cost input

. Station/daypart dollar allocation based on CPP

. Reports

. Station rankings

. Reach and Frequency based on spots or GRP input

. Frequency distribution and N-tile analysis of any schedule

. Output to MediaMix


 

 
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