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Telmar's Outdoor Synergy system is the
only multi-market, multi-media analysis planning system for
Out-of-Home media.
Outdoor Synergy works with TAB (Traffic
Audit Bureau) daily effective circulation data for bulletins,
30-sheet posters, 8-sheets and transit shelters, providing
reach, frequency, GRPs as well as all other traditional media
analysis calculations. Synergy instantly performs delivery
analyses for a number of demographics using a comprehensive
MSA market list. Telmar's system houses the most widely accepted
model worldwide for reach and frequency calculations for out-of-home
media.
New features include a custom market
builder for creating user defined or prototype geographies,
a client or brand specific rate card creator, and a new export
feature to put out-of-home media in the same media mix as
other local media.
Telmar's Outdoor Synergy:
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Easy to use for agencies and
operators |
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Contains all TAB audited outdoor
markets |
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Includes custom market creation
module |
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Computes goals for over 100
markets in less than 15 seconds |
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Calculates panels or GRPs depending
on user inputs |
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Market goals include reach,
frequency, impressions, weekly/daily GRPs or panels |
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Simple goal/objective wizard
interface |
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Contains rates for all media
in every market |
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Input to a flowchart or traditional
menu screens |
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Graphics and Flowcharting come
standard |
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Export seamlessly to PowerPoint,
Excel or Media Mix |
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