TELMAR & STRATA — the world’s leading
suppliers of Media Planning and Buying Software have formed
a marketing alliance. Offering an integrated solution for
Media Planning, Buying and Research all in one system. TELMAR
and STRATA
serve the buying and planning needs of nearly 13,000 Media
Professionals at Advertising Agencies, Buying Services and
In-house Groups. This powerful combination allows access
to planning systems, media optimization tools, thousands
of databases, in-depth market research, scheduling, housekeeping,
the powerful qualitative tool, STRATA Q-VIEW, and of course
the unique Integrated Marketing Communications tools from
Telmar.
